Landing Page System Overview

Diagram

8 stages
Select a stage to see what happens there

From enquiry to booking

Agency → AI → Your salesperson → Meta feedback

- - Messaging, offers and targeting are built around your business and the customers you want to attract.
  - We manage the campaigns. Your sales role begins when an enquiry reaches the system.
  Outcome
  Interested vehicle owner
  Next
  Clicks the ad
Clicks the ad
- - The lead learns about your business, sees your work and understands the offer before enquiring.
  - The wording, sections and structure come from years of testing with other businesses in your industry.
  Outcome
  Warmer enquiry
  Next
  Submits their details
Submits their details
- - Manage leads, conversations and bookings through the app or CRM.
  - A dedicated number supports SMS and calls. You and the AI use that same number; the lead does not need an app.
  Outcome
  Organised opportunity
  Next
  Ready for an immediate response
Ready for an immediate response
- - It is configured around your business, services and pricing.
  - It answers questions, gathers additional information and works to sell the lead on the service.
  Outcome
  Questions answered
  Next
  Moves towards a commitment
Moves towards a commitment
- - The AI has worked to answer the lead’s questions and prepare them for your call.
  - Direct calendar booking and deposit collection can be configured upon request. A human sales call is the recommended route for this setup.
  Outcome
  Prepared for a sales call
  Next
  Human handover
Human handover
- - Use the same dedicated number and unified conversation history.
  - Call leads and follow up consistently. The AI makes your job easier; your sales role is still crucial.
  Outcome
  Sales conversation
  Next
  Follow up and close
Follow up and close
- - Record what actually happened so the pipeline reflects the real position of each opportunity.
  - Keep following up with undecided leads. Your Sales Academy training shows you how to move towards a clear yes or no.
  Outcome
  Booking recorded
  Next
  Keep the pipeline accurate
Keep the pipeline accurate
- - Meta receives information about which enquiries are progressing, rather than only who submitted a form.
  - With campaigns configured to use those signals, this supports optimisation towards people more likely to become quality leads.
  Outcome
  Lead-quality feedback

Back to stage 01

Stage 01 1 of 8

Meta advertising

Our team

Facebook and Instagram ads attract the type of customer you want.

Messaging, offers and targeting are built around your business and the customers you want to attract.
We manage the campaigns. Your sales role begins when an enquiry reaches the system.

Outcome: Interested vehicle owner
Next: Clicks the ad

Who This System Is For

This is the more advanced system we operate for clients who are prepared to scale and get on the phone.

Usually, that means you’ve committed to prioritising sales, or you have a dedicated salesperson.

Ads and Your Landing Page

We run ads on Facebook and Instagram, with messaging, offers and targeting designed to attract the type of customer you want.

All traffic goes to a custom landing page optimised for conversions.

A landing page is basically a single-page website, designed for mobile, where every section helps pre-sell the lead and get them to submit their information.

This is a clean, intuitive experience. It isn’t a randomly put-together page.

We’ve spent years testing the wording, sections and structure with other clients in your industry. Like a science experiment, we change a variable, analyse the result and keep it if it performs better.

After doing this hundreds of times, you’re getting the system we’ve tested and refined.

Compared with our other system, which uses a form built into Facebook or Instagram, the cost per lead can be slightly higher, but the aim is a much warmer, higher-intent lead.

They’ve gone through a fully branded experience, learned about your business and seen your work. There’s already trust before you speak to them.

Your CRM and Dedicated Phone Number

From here, the lead lands in your CRM.

CRM stands for customer relationship management, and ours is built specifically for automotive service businesses.

It’s one streamlined place to manage your leads, conversations and bookings.

There’s a dedicated phone number built into the system, separate from your personal number.

Messages and call activity show up in the app or CRM, much like WhatsApp or Instagram.

To the lead, it’s just normal SMS messages and phone calls from your dedicated number. They don’t need an app.
You and the AI use the same number, keeping the conversation in one place.

What the AI Does

When the lead comes in, our trained AI responds at the height of their interest, has a conversation, answers questions and gathers the additional information you need.

Typically, it gets a time window for a phone call to “finalise the logistics”, after working to sell them on the service and answer their questions.

Upon request, we can set it up to attempt to book them all the way into your calendar and collect a deposit.

But we don’t recommend that as the default for this setup. This system is designed around you or your salesperson taking the final sales conversation.

Your Role in Closing the Booking

The system makes the salesperson’s job much easier, but their role is crucial.

The landing page builds trust, the AI handles the lead while interest is fresh, and you have a complete pipeline and unified phone number to handle everything in one place.

You should be calling leads, following up and consistently pushing each opportunity towards a clear yes or no. You’ll learn how to do this in the Sales Academy.

With a higher-ticket service, a human voice that knows how to sell can build a personal connection and resolve what’s still holding someone back.

That’s why we recommend the phone call: the AI prepares the opportunity, and you or your salesperson closes the booking.

How the System Improves Over Time

When you move a lead to one of the designated positive stages, our custom integration sends that outcome back to Meta.

This helps Meta understand which leads are progressing, rather than just who submitted a form.
With the campaigns configured to use those signals, Meta can optimise towards more people likely to become quality leads.

The aim is better enquiries and higher conversion over time.

Keep your pipeline updated accurately so those signals reflect what’s actually happening.